Emily Refermat
My background is in trade publishing, so a unique blend of journalism and marketing that I love. Most recently, I was the editor of AUTOMATIC MERCHANDISER and VENDINGMARKETWATCH.com, working a total of 14 years in that industry. I’ve also worked as a writer and editor in the field of Aviation, specifically aircraft maintenance and ground support, as well as for a dog enthusiast magazine.
Freelance work creates a better balance in my life while letting me continue to do what I love most—telling people’s stories and sharing knowledge. The most rewarding part of my work is helping others express what they do, showcase their expertise, and connect with the audiences who need it—regardless of the job title attached.
Let me help you succeed in your writing and marketing goals.
My Clients & Services
I work with niche digital marketing firms, industry associations, and even individuals. Email me with your needs and we can set up a meeting to discuss scope, goals, deliverables, benchmarks, reporting requirements, difficulty, and cost.
Services might include:
- Social Media Posts
- Content Calendar
- Marketing Support
- Marketing Calendar
- Blog Writing
- Website text
- Ghostwriting
- Developmental Editing (for publication)
- Proofreading
- AI Content Editing
- Newsletter Content Curation/Aggregation
AI Content Editor
Transform AI-generated blogs into high-quality, reader-friendly blogs by improving clarity, flow, and structure. Optimize for SEO with targeted keywords and city-specific details, ensuring content is engaging, brand-aligned, and search-engine ready.
Website Content Creator
Develop engaging, keyword rich website copy for home pages and auxiliary pages for professional-looking branding. Text is city and keyword driven for SEO (search engine optimization) that delivers visitors and leads.
Marketing Manager
Create and execute a simple marketing plan to increase visibility online and convert visitors into leads. Includes multiple services, such as SEO-rich content website pages, blogs, and social media posts.
Blog Writer
Draft client-specific blogs from conversations or text outlines that blend strategic SEO keywords with clear, engaging storytelling to reach potential clients and/or show industry knowledge.
Together, we can bring your message to life and connect it with the audience it deserves.
Emily Refermat 